Marketing Management For Non-Marketing Managers by Heather Fitzpatrick

Author:Heather Fitzpatrick [Heather Fitzpatrick]
Language: eng
Format: epub
Tags: Business, Business Communication
Publisher: Wiley
Published: 2017-05-14T21:00:00+00:00

INCENTIVE PRICING APPROACHES

Many companies and industries use creative pricing structures to incentivise purchasing behaviours among consumers, and in some cases, to motivate salespeople or channels to sell. Sometimes, these approaches represent an actual reduction in the price paid by a consumer, whereas other times, they drive down the perceived cost of purchasing the goods or services.

Companies use temporary price adjustments to shift purchasing behaviours or increase demand. Among the most common incentive pricing structures are

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